I’ve spent 13 years in the digital, eCommerce, and Omni-channel space observing, participating and influencing the internet juggernaut up close. More recently, been driving the omni-channel integration of marketing and sales - an absolute essential in the 2020s.
Been an entrepreneur, team builder and growth partner for businesses - big and small. Passionate about business development and finding the win:win (it always exists, trust me!)
Biggest Strength: A Solution Mindset
Feel free to get in touch if you need any help with all things Digital
Check out my blog for things I find amusing in the digital industry
EXPERIENCES SO FAR
Roles & Responsibilities
The following is an outline of professional roles I've held in my career. For clients, media interactions and skills, please see subsequent sections
CHIEF REVENUE OFFICER, LAQSHYA MEDIA GROUP
June 2020 - Present
Leading initiative to turbo-charge revenue growth at Laqshya Media Group by driving better integration and alignment across various revenue-generating streams. Responsible for prospecting, leading and winning client pitches while aligning future pipeline. Acting as the pivot for mobilizing omni-channel resources to drive growth for clients in the post-COVID era.
CHIEF MARKETING OFFICER | CO-FOUNDER, DIGITALABS
Jan 2007 - June 2020
Co-founded a digital marketing start-up when digital was a small speck on the marketing horizon. Helped over 140 clients grow their businesses with the power of digital marketing and e-commerce and its integration with OOH, Print to deliver omni-channel gains. Majority stake acquired by Laqshya Media Group in 2018.
BNI (BUSINESS NETWORK INTERNATIONAL) MEMBER
Apr 2015 - Apr 2019
Helped expand BNI into the digital ecosystem working with fellow chapter members across 14 different industries. Managed several conferences over the same period to expand member coverage
VISITING FACULTY (IILM ACADEMY OF HIGHER EDUCATION | BRIDGE SCHOOL OF MANAGEMENT | PRASAR BHARTI)
Aug 2017 - Present
Been involved in education on digital marketing, analytics and ecommerce across multiple educational and professional institutes. Remains a passion - hopefully forever
I have worked with over 140 clients across Electronics, Finance, FMCG, Real Estate, Travel, SMEs, Government bodies, and individuals. Below is a short ensemble.
Digital Marketing, eCommerce, Online Reputation Management
Digital Marketing, App strategy, Development
KOTAK MAHINDRA BANK
Social Media Marketing, Digital Strategy
Digital Marketing strategy, eCommerce
January 2007 - Dec 2007
IIT DELHI (DEPT OF MANAGEMENT STUDIES, PATENT & IPR)
July 2003 - May 2007